Our mission is to protect and promote freedom in the media, quality journalism, help to adhere to professional standards, lobby the interests of regional media in the legislative field for the prosperity of independent media in Ukraine.   Our vision is to be a trusted partner to independent Ukrainian media, primarily through support in innovation, professional development and building sustainable media business models.   Our goals are to develop a market of successful independent Ukrainian media. This is possible thanks to the focus on freedom and independence of the press through training, support, exchange of experience between the best professionals in the market.